* Take it for what it is

   Welcome & indulge me for a bit.
   Designer. MBA. Puerto Rican. Chicagoan. American. Visual.

creative authority

Lessons in owning your brand's direction. Dangerous tools for anyone to have. Learn the essentials and the things no one else will tell you.
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Design for people

I deal in the visual & interactive, tools that inspire the mind. My doing is designing. Design that distinguishes –that differentiates individuals and businesses and proves profitable.
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